Willow Peak: A New Venture in Commercial Real Estate Emerges, Led by Industry Veteran Erin Fitzgerald

Today marks the launch of Willow Peak, a dynamic and forward-thinking commercial real estate consulting, development, and investment firm, spearheaded by Erin Fitzgerald, a distinguished leader with over two decades of experience in the industry. Erin, formerly a senior director at JLL and a principal at Transwestern, brings an unparalleled wealth of expertise and insight to this new venture.

Drawing upon her extensive background and expertise, Erin Fitzgerald is poised to redefine the landscape of commercial real estate with Willow Peak. Leveraging her comprehensive knowledge and innovative approach, she aims to provide clients with bespoke solutions tailored to their unique needs and objectives.

"We believe this is a once-in-a-lifetime opportunity," said Erin Fitzgerald, Founder and CEO of Willow Peak. "By focusing on the untapped potential of underutilized office buildings, we aim to transform them through a mixed-use strategy that benefits our entire community. Our goal is to enable everyone in our network to seize this moment and participate in the revitalization of our city."

At Willow Peak, the focus extends beyond traditional real estate services. With a holistic approach to consulting, development, and investment, the firm is poised to navigate the complexities of today's market landscape while identifying untapped opportunities for growth and success.

“Erin Fitzgerald's expertise in commercial real estate has been instrumental in helping revitalize downtown Minneapolis," said Mayor Jacob Frey. "Her leadership organizing the Minneapolis Renaissance Coalition, and now Willow Peak brings together a diverse community focused on real and sustainable growth in our entertainment district. Erin is not only a proven leader but also a tireless advocate for our city's growth and innovation."

Willow Peak is set to make an indelible mark on the commercial real estate industry, ushering in a new era of reinvention in Minneapolis. With Erin Fitzgerald at the helm, the firm is primed to lead the charge towards Downtown’s revitalization. Erin’s track record of coalition building speaks for itself, most recently demonstrated by the launch of the Minneapolis Renaissance Coalition (MRC) with 150 organizations, businesses, and governmental bodies represented.